Calgary’s New Rock Alternative is celebrating the 5th year of the Xposure program, and the momentum of the program is growing in strength every year.
In 2007 with the launch of X92.9 came the launch of the first Xposure competition. Local bands were encouraged to submit 3 original radio ready songs for their chance to win a cash prize and other incentives to further their musical careers. The winning bands are chosen by a panel of music professionals and X92.9 staff & listeners based on their demo songs. From 2007 until 2009 5 local bands won equal prizes of $15,000 and incentives every year and in 2010 X92.9 augmented the program by offering up a larger cash prize to only 3 local bands annually. Each Xposure Winning band has made some noteworthy accomplishments since their involvement in the Xposure program including nationwide recognition in the Canadian music scene. Now awarding 3 local bands $25,000 and incentives the Xposure program has solidified its credibility in the Calgary music scene. The goal of the program is to promote local artists and help further their careers with support. Xposure winners will always have a place on X92.9 as the support of the musical careers always extends way beyond the year they won the competition.